Localization
Product page localization checklist: what a complete translation requires
A translated headline on an otherwise English page is not localization. Customers notice mixed-language buttons, FAQs and trust messages immediately.
Updated August 9, 2026 · 7 min read
Translate the whole customer decision
Localize the value proposition, benefits, calls to action, FAQs and supporting labels together. Keep product names or technical terms unchanged only when that is intentional.
Separate localized URLs for search
If organic search matters, each language needs a crawlable URL, a self-referencing canonical and reciprocal hreflang links. Cookie-only language switching does not give search engines a stable version to index.
Review claims and local expectations
Measurement units, delivery language, guarantees and regulated claims can require more than translation. A native reviewer should check important launches.
- ✓Terminology
- ✓Tone and formality
- ✓Units and currency context
- ✓Legal or health claims
Keep language boundaries clean
Do not index thin pages where only navigation changes language. The main content should be genuinely translated and equivalent in purpose to its alternate version.